Bars and nightclubs can cash in and drive repeat business using Mobile Coupons, Loyalty Programs, QR Codes, Polls, Questionnaires, and even Event Reminders to promote your VIP Club. By sending out weekly text message promotions of up coming events, you can promote your entertainers and fill your establishment to its capacity. Include a coupon for 10% off on all drinks or offer a 2-for-1 promotion of some kind and you will start developing a marketing powerhouse.
But you don't want to stop there. Once you have established your mobile marketing campaign, you’ll also want to sign up your customers with your mobile loyalty club, which means, every time they visit your bar or nightclub, they earn additional dollars or points and when they reach a certain point level or dollar amount, they get a free meal or a $25 dollar off coupon or whatever or you set up. Contact us to help you set this up.
Want to see how profitable your SMS/Text Message Marketing campaign could be? Check out our SMS Return On Investment Calculator.
Interaction The Ultimate List Builder
Also offer a high value, low cost prize and let people know that VIP Club members that are present will have the opportunity to win the prize, and you will announce it with the Reach Mobile "Text To Win" feature. "Text-to-Win" is just one way of building up a huge mobile list. Your mobile list is worth gold, and you want to constantly work on building it and promoting to it.
Interact with your customers while they are enjoying themselves at your nightclub by polling them and getting their feedback, or asking them to vote on the best dressed couple, or what song should the DJ play next. You can even have the results appear on a big screen TV using our Text to Screen service so the whole club can see what is being posted. Once the party is over follow up with a Questionnaire and ask them about their experience, would they recommend your club to a friend, and how many stars would they give you for a rating. You decide what to ask!
Putting It All Together
Let’s look at the math with a simple example of how are using mobile coupons and mobile marketing can drive additional revenue:
The Pew Foundation tells that the redemption rate of a mobile coupon is as high as 15% compared to traditional printed coupons with redemption rates of 1% or less.
Let's say a typical bar tab is $50.00, You have a list of 1,000 customers, and you send them a $10.00 off coupon.
15% of 1,000 is 150 customers. 150 customers x $40.00 = a gross revenue of $6,000. Almost 10 times your cost! Do that four times a month and you can see that the ROI (return on your investment) is huge! Grow your list to 5,000 or 10,000 members and your nightclub will be packed for every event you have.
Wash, Rinse, Repeat!
With so many people carrying their mobile phones with them and keeping it in reach 24-hours a day - text message marketing is a hugely effective way to promote nightclubs, lounges, bars, and any other kind of social events, because every message sent is read by the recipient - it's the hottest way to get your message heard!